AI Booking Employee

MY M2 BOT

+1 (704) 327-2200

More Leads. More Bookings. More Profit.

Meet M2

The Front Desk That Never Misses a Client.

Did you know 90% of clients search and call for salon & med spa appointments outside traditional business hours? With M2, your salon is always open—never missing a chance to book appointments and boost sales!

Missed Calls ROI Calculator

Focus on What You Do Best & Let M2 Handle the Rest.

Connect. Engage. Convert. Nurture.

Without a doubt, M2 works 24/7—no missed calls, no lost leads. She handles inquiries, helps schedule appointments, and even upsells services. She’s always professional, stays on script, never calls out and doesn’t need breaks.

Effortless Booking: Handles early morning and after-hours calls so you don’t miss golden opportunities.

Reliable Support: Covers sick days and fills gaps, ensuring seamless client interactions.

Boosts Revenue: If your humans do not tell every client, every time- you both miss out on maximizing your salon’s full sales potential.

Cost Comparison

Become a Trailblazer & Lead the Salon Industry with Cutting-Edge Salon Marketing Technology and Innovation!

Expenses

Salon hour rates

(based on 50 hours/week)

Weekly Hours

Monthly Cost

Overtime, Perks Benefits

Call-Outs and Staff Churn

Performance Inconsistency

Front Desk Payroll

$14 -$20+/hour

($4000 +taxes)

50 or more hours/week

Limited availability

Liability

Frequent disruptions or churn.

Level of skill and know how varies.

Meet M2!

$2.48 (50h)- $0.69 (24/7)

(ONLY $497/mo 1st year)

Unlimited hours

No restrictions

None—AI works non-stop for one price.

Always reliable, never calls out.

As accurate and consistent as you/we train it to be.

We Deliver A Modern-Convenient Solution with a Touch of Tradition

The AI-Powered Receptionist That Works 24/7

For Every Type of Client

For clients who value convenience, the M2 delivers fast, user-friendly solutions for inquiries and bookings—no delays, no frustration.

And for those who prefer a personal touch, the option remains available by transferring the call seamlessly to a human within your salon OR to a dedicated VA.

How It Works:

Choose Your AI’s Name & Voice

Set the vibe with a voice that matches your brand and change it our daily to keep it fun and unique.

Assign Number & Get Verified

Get a verified A2P-10DLC compliant phone number for voice and conversation AI.

Define Availability

Set the AI’s working hours and after-hours actions. They can be on 24/7 or on a schedule.

Test & Go Live

Run typical test calls to ensure everything works perfectly for your flow—then let the AI handle it from there!

Meet My M2 Bot

Got Questions? We Have Answers!

Q: Can this AI really turn a non-income-producing role into a profitable one?

Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:

Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.

Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.

Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.

Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.

All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.

The result?

A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.

Q: What if I’m not tech-savvy?

No worries! Setup is easy—even if you’re new to tech.

Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?

Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.

Q: Can the AI Agent collect customer information and create contact records automatically?

Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.

Q: Is it possible for the AI Agent to schedule appointments during a call?

While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.

Q: Can I have multiple AI Voice Agents and phone numbers?

Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.

Q: How do I update the AI Agent’s knowledge base?

In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.

Q: Can the AI Agent handle call routing and transfers?

Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.

Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?

Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.

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AI Assistant

Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

February 03, 20256 min read

Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)

By Michele R. Matkovich | Salon Owner, Agency Founder, Data-Driven Marketing Expert

Let’s have a real conversation about what’s happening in this industry.

The way clients search, book, and interact with salons and med spas has completely changed.

And yet—I see so many owners still trying to market like it’s 2018.

📍 They’re relying on Instagram posts that barely get seen.
📍 They’re waiting on
word-of-mouth referrals to trickle in.
📍 They’re manually
following up with leads—and losing half of them because they can’t keep up.

Meanwhile, the top salons and med spas—the ones winning right now—are doing things differently.

They’re using AI to show up first in Google & TikTok search, book more clients automatically, and take all the manual work off their plates.

🚨 This shift isn’t coming—it’s already here. The only question is: Are you keeping up?

Let’s break down exactly how AI is changing salon marketing—and how you can use it to fill your books faster, without adding more to your workload.


How Clients Find & Book Salons Has Changed Forever

Here’s the biggest misconception I hear from salon and med spa owners:

💭 “I just need more people to see my posts.”
💭 “I’ll start running ads when I need more bookings.”
💭 “If I just had the right social media manager, I’d get more clients.”

No. That’s not the problem.

Your potential clients aren’t just scrolling Instagram for a cute balayage pic anymore.

They’re actively searching for services in real time—on Google, TikTok, and AI-driven search engines like ChatGPT.

And if your business isn’t showing up where they’re searching, they’re booking with someone else.

Where Clients Are Searching in 2025:

Google & Google Maps – Still the highest-converting platform for local businesses. If you’re not ranking in the top 3, you’re invisible.

TikTok & Instagram Search – Clients are literally typing things like “Best blonde specialist near me” into TikTok. If your content isn’t optimized for search, they’ll never find you.

AI-Powered Search (ChatGPT, Google Gemini, Voice Search) – Clients are asking AI where to book, and AI is deciding who gets recommended.

🚨 The Problem: Most salons & med spas aren’t optimized for any of these.

💡 Want to know if your salon is even ranking?

Get a Free SEO & Visibility Audit.


How AI Is Helping Salons Book More Clients (While Doing Less Work)

Even if your salon is showing up online, that’s only half the battle.

🚨 If a client inquires and doesn’t book right away, you’re losing money.
🚨 If you miss a call and don’t follow up instantly, that lead is gone.🚨 If your front desk is overwhelmed, potential clients are slipping through the cracks.

And THIS is where AI is making the biggest impact for salons.

AI-Driven Booking & Lead Follow-Ups – Instead of relying on your team to call back leads (which they won’t), AI automatically follows up and converts them into bookings.

Missed Call Text-Back – If a client calls and no one answers, AI instantly texts them a booking link—so they don’t go searching for another salon.

AI-Powered Chatbots & DMs – Clients don’t want to wait hours for a response. AI answers questions and books appointments instantly.

Automated Review Requests & Reputation Management – Google ranks businesses with frequent, high-quality reviews higher. AI makes sure you get them.

💡 Want to see AI handle this for you?


What AI-Optimized Salons Are Doing That Others Aren’t

Salons that are using AI the right way aren’t just booking more clients—they’re running smoother, growing faster, and spending less on marketing.

1. AI-Optimized Social Media (Because Clients Search TikTok & Instagram Like Google Now)

If you’re just posting random hair transformations and hoping clients find you—you’re missing the entire shift happening right now.

📌 40% of Gen Z prefers TikTok over Google for search.
📌 Instagram is prioritizing search-based content over just “likes.”

How AI-Driven Salons are winning social media search:

✔ Using AI-generated captions & hashtags optimized for TikTok & Instagram search.
✔ Creating
short-form videos that answer real client questions (not just showing off hair).
✔ Engaging with potential clients using
AI-powered auto-replies to DMs and comments.

💡 Want AI to handle your social strategy for you?

Use the Salon & Med Spa Social Content Creator.


2. AI-Optimized Websites (Because Google’s Search Algorithm Has Changed)

SEO isn’t just about keywords anymore. Google’s AI is ranking businesses based on engagement, reviews, and AI-readable content.

How AI-driven salons are getting to the top of Google:

AI-optimized service pages with the exact keywords clients search for.
Automated blog content that ranks in AI-powered search engines.
Google Business Profile updates that keep them ahead of competitors.

💡 Not sure if your site is optimized? Get a Free SEO Audit.


3. AI-Powered Lead Follow-Up (Because 50% of Calls Go Unanswered)

Salons aren’t losing leads because they don’t get enough inquiries. They’re losing them because they don’t follow up fast enough.

🚨 40% of potential clients don’t book on their first inquiry.
🚨 Most salons have no system to bring those leads back.

How AI-driven salons are fixing this:

Automated text & email follow-ups for clients who inquire but don’t book.
AI-generated rebooking campaigns to get past clients back in.
AI-powered reminders & special offers at the perfect time.

💡 Ready to stop losing leads? Let AI do it for you.


Final Thoughts: AI Isn’t Taking Over—It’s Helping Salons Win Faster

I get it—AI sounds overwhelming.

But here’s the truth: Salons using AI now will dominate their market in the next 1-3 years.

The ones that ignore it will be playing catch-up while their competitors are already fully booked.

🚨 The time to adopt AI isn’t next year—it’s now.

If you’re ready to automate what’s holding you back, increase bookings, and stay ahead of the competition, let’s make it happen.

📞 Call +1 (704) 327-2200
💻 Get a Free AI Marketing Audit
📅 Book a Call

🚀 AI isn’t replacing you—it’s helping you build the salon you’ve always wanted.

Articles Written:



Links: 


Custom GPT’s to Help Implement Marketing Systems

  1. Ideal Avatar Creator: https://chatgpt.com/g/g-PEt2Mb3uM-salon-med-spa-marketing-ideal-client-avatar

  2. Bio Creator: https://chatgpt.com/g/g-trIcw0z6l-bio-creator-for-beauty-professionals

  3. Offer & Package Creator: https://chatgpt.com/g/g-Kan8C9c2V-create-salon-offers-signature-packages

  4. G-Search & Maps Posts: https://chatgpt.com/g/g-aeutkIRBi-get-your-salon-found-on-g-search-g-maps

  5. Social Content Creator: https://chatgpt.com/g/g-Mnt9CC6da-social-media-content-creator-by-fully-booked-aitm

  6. Email Marketing Asst: https://chatgpt.com/g/g-1DUzlXjG2-salon-med-spa-email-marketing-assistant

  7. Software System & Tools: https://chatgpt.com/g/g-CR2NmF6uG-fully-booked-ai-r-a-high-level-powered-system

  8. AI Solutions for Salons & Med Spas: https://chatgpt.com/g/g-97r8SpDkd-ai-solutions-to-grow-and-scale-your-salon-or-spa


Why AI Is Changing Salon & Med Spa Marketing (And Why You Can’t Afford to Ignore It)salonsmed spasmarketingai for salonsai for med spasfractional cmobuilt in teamtop 200ai agentseoleadsnew cliednts
blog author image

Michele R. Matkovich

Michele R. Matkovich is the creator of Fully Booked AI®, a cutting-edge sales and marketing solution for salon and med spa owners. With years of expertise in SEO, AI-driven marketing, and client acquisition, Michele helps businesses attract more clients, boost bookings, and stay ahead in a competitive market. Connect with Michele for innovative strategies to grow your business!

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My M2 Bot

The Salon Receptionist Every Salon Needs

Call M2 at: +1 704 327-2200

Limited Time Offer!

$497/mo nth

  • 1x Set Up Fee - KLARNA + AfterPay Available