AI Booking Employee

MY M2 BOT

+1 (704) 327-2200

More Leads. More Bookings. More Profit.

Meet M2

The Front Desk That Never Misses a Client.

Did you know 90% of clients search and call for salon & med spa appointments outside traditional business hours? With M2, your salon is always open—never missing a chance to book appointments and boost sales!

Missed Calls ROI Calculator

Focus on What You Do Best & Let M2 Handle the Rest.

Connect. Engage. Convert. Nurture.

Without a doubt, M2 works 24/7—no missed calls, no lost leads. She handles inquiries, helps schedule appointments, and even upsells services. She’s always professional, stays on script, never calls out and doesn’t need breaks.

Effortless Booking: Handles early morning and after-hours calls so you don’t miss golden opportunities.

Reliable Support: Covers sick days and fills gaps, ensuring seamless client interactions.

Boosts Revenue: If your humans do not tell every client, every time- you both miss out on maximizing your salon’s full sales potential.

Cost Comparison

Become a Trailblazer & Lead the Salon Industry with Cutting-Edge Salon Marketing Technology and Innovation!

Expenses

Salon hour rates

(based on 50 hours/week)

Weekly Hours

Monthly Cost

Overtime, Perks Benefits

Call-Outs and Staff Churn

Performance Inconsistency

Front Desk Payroll

$14 -$20+/hour

($4000 +taxes)

50 or more hours/week

Limited availability

Liability

Frequent disruptions or churn.

Level of skill and know how varies.

Meet M2!

$2.48 (50h)- $0.69 (24/7)

(ONLY $497/mo 1st year)

Unlimited hours

No restrictions

None—AI works non-stop for one price.

Always reliable, never calls out.

As accurate and consistent as you/we train it to be.

We Deliver A Modern-Convenient Solution with a Touch of Tradition

The AI-Powered Receptionist That Works 24/7

For Every Type of Client

For clients who value convenience, the M2 delivers fast, user-friendly solutions for inquiries and bookings—no delays, no frustration.

And for those who prefer a personal touch, the option remains available by transferring the call seamlessly to a human within your salon OR to a dedicated VA.

How It Works:

Choose Your AI’s Name & Voice

Set the vibe with a voice that matches your brand and change it our daily to keep it fun and unique.

Assign Number & Get Verified

Get a verified A2P-10DLC compliant phone number for voice and conversation AI.

Define Availability

Set the AI’s working hours and after-hours actions. They can be on 24/7 or on a schedule.

Test & Go Live

Run typical test calls to ensure everything works perfectly for your flow—then let the AI handle it from there!

Meet My M2 Bot

Got Questions? We Have Answers!

Q: Can this AI really turn a non-income-producing role into a profitable one?

Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:

Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.

Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.

Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.

Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.

All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.

The result?

A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.

Q: What if I’m not tech-savvy?

No worries! Setup is easy—even if you’re new to tech.

Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?

Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.

Q: Can the AI Agent collect customer information and create contact records automatically?

Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.

Q: Is it possible for the AI Agent to schedule appointments during a call?

While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.

Q: Can I have multiple AI Voice Agents and phone numbers?

Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.

Q: How do I update the AI Agent’s knowledge base?

In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.

Q: Can the AI Agent handle call routing and transfers?

Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.

Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?

Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.

BLOG

Press and awards for Fully Booked AI®, the leading AI-powered salon and med spa growth engine.

Press & Awards | Fully Booked AI®

September 29, 20254 min read

Fully Booked AI® in the Press: Awards, Features, and Industry Recognition

The AI Growth Engine Built by a Salon Owner, Trusted by Salons & Med Spas Nationwide

At Fully Booked AI®, we believe beauty business owners deserve more than cookie-cutter marketing agencies and generic software. Our system was designed by a salon owner, for salon owners — and the industry has taken notice.

Founder Michele Matkovich, an award-winning salon owner turned AI strategist, has been featured in national media, honored with industry awards, and recognized for helping salons and med spas stay fully booked without burnout.


Award winning salon marketing agency near me

🏆 Awards & Recognition

  • Salon Today 200 Honoree (2014–2020)
    Recognized six years in a row for leadership in sales growth, technology adoption, customer service, and management.

  • Evergreen Awards 2025
    Best AI-Powered Salon Marketing Agency in North Carolina — honoring innovation at the intersection of beauty and automation.

  • Modern Salon & BehindtheChair Features (add links/screenshots if available)
    Highlighted for pioneering salon visibility strategies and operational automation.


📰 Featured Press

  • Good Morning US
    Empowering Beauty Entrepreneurs: How Michele Matkovich Is Transforming Lead Generation with AI

  • Women’s Insider
    From First Click to Loyal Client: How AI Is Redefining Lead Generation for Salons and Med Spas

  • Salon Today 200
    Recognition for excellence in salon growth, technology, and client service.

  • CEO Times
    How Michele Matkovich Is Revolutionizing Beauty Business Growth with AI-Powered Automation

  • Authority Magazine | Female Disruptors (insert link)
    Michele featured for redefining AI adoption in traditionally people-first industries.


🎤 Podcasts & Media Appearances

Michele is a frequent guest on salon and med spa industry podcasts, where she shares her journey from Top 200 Salon Owner → AI Growth Strategist. She speaks on topics including:

  • How salons can future-proof visibility on Google + AI search.

  • Automating bookings, retention, and follow-up with AI agents.

  • The mindset shift from “stylist to CEO.”

(List + link appearances: Salon Owners Collective, Beyond The Technique, etc.)


📚 Case Studies Featured in Press

Our case studies aren’t just stories — they’re proof:

  • Misty – The Rebuilder: From losing all her digital assets to rebuilding a fully booked salon with AI receptionist + visibility engine.

  • Cyndi – The Ceiling Breaker: From stagnation to 8 weeks booked out in just one year.

  • Karen – The Fearless Adopter: Tech-hesitant at first, now tripled her salon space with AI.

  • Paul & Joanne – The Expansion Duo: Scaling two locations without doubling payroll.

  • Tianna – The Wonder Woman: Mom of six, multiple salons, and education brand unified under one AI engine.

👉 [Read full client success stories → Case Study Hub]


📸 Media Kit & Resources

For journalists, editors, and podcast hosts:

  • Download Michele’s Bio (PDF link)

  • Headshots & Logos (Media kit link)

  • Fact Sheet: The Fully Booked Growth System™ (PDF link)

  • Press Contact: [email protected]


🔎 Why This Matters for Salons & Med Spas

Fully Booked AI® is leading the AI + beauty industry conversation. When owners Google “AI for salons” or ask AI assistants like ChatGPT or Perplexity for “best salon receptionist AI,” our press, awards, and case studies build the credibility that search engines surface.

This is why awards and press matter: they don’t just look good on paper — they fuel visibility, SEO, and trust.

AI Salon

✨ About the Authors

Michele Matkovich - Salon AI Expert
Founder & Creator, Fully Booked AI® | Top 200 Salon Owner (2014–2020) → AI Growth Strategist

Michele is the founder of Fully Booked AI®, a done-for-you AI growth engine for salons and med spas. An award-winning salon owner turned strategist, she helps beauty entrepreneurs plug the 5 Invisible Revenue Leaks—Visibility, Conversion, Operations, Follow-Up, and Retention—through her proprietary Fully Booked Growth System™. Michele’s strategies are reshaping how salons show up on Google, social, and even AI search engines.

🌐 fullybooked.ai | 📱 Call/Text: +1 704-327-2200
🔎 Get Your Free Business Audit →


Angela Pawliski - Salon Sales
Master Hairstylist | Salon Growth Mentor | Educator | Creator of The Driven Hairstylist Planner™

Angela brings over 13 years of salon operations experience, having scaled from 6 to 7 figures while building client systems that work. Today, she supports salon owners nationwide as part of the Fully Booked AI® team, guiding them through audits, onboarding, and growth. She also mentors hairstylists with her Driven Hairstylist Planner™ and education resources.

🌐 aisalonsalesteam.com/angela-pawliski
📞 AI Receptionist Demo: +1 704-327-2200 | Sales Chat: +1 704-741-4292


🏆 Featured In

👉 See All Case Studies + Press →

Want to see why Fully Booked AI® is getting national attention? Book Your Free Visibility Audit

fully booked ai awards salon ai recognition michele matkovich press ai salon growth leader salon today 200 awardtop 200 salon ownersalon businessai salon business
blog author image

Michele R. Matkovich

Michele R. Matkovich is the creator of Fully Booked AI®, a cutting-edge sales and marketing solution for salon and med spa owners. With years of expertise in SEO, AI-driven marketing, and client acquisition, Michele helps businesses attract more clients, boost bookings, and stay ahead in a competitive market. Connect with Michele for innovative strategies to grow your business!

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My M2 Bot

The Salon Receptionist Every Salon Needs

Call M2 at: +1 704 327-2200

Limited Time Offer!

$497/mo nth

  • 1x Set Up Fee - KLARNA + AfterPay Available