AI Booking Employee

MY M2 BOT

+1 (704) 327-2200

More Leads. More Bookings. More Profit.

Meet M2

The Front Desk That Never Misses a Client.

Did you know 90% of clients search and call for salon & med spa appointments outside traditional business hours? With M2, your salon is always open—never missing a chance to book appointments and boost sales!

Missed Calls ROI Calculator

Focus on What You Do Best & Let M2 Handle the Rest.

Connect. Engage. Convert. Nurture.

Without a doubt, M2 works 24/7—no missed calls, no lost leads. She handles inquiries, helps schedule appointments, and even upsells services. She’s always professional, stays on script, never calls out and doesn’t need breaks.

Effortless Booking: Handles early morning and after-hours calls so you don’t miss golden opportunities.

Reliable Support: Covers sick days and fills gaps, ensuring seamless client interactions.

Boosts Revenue: If your humans do not tell every client, every time- you both miss out on maximizing your salon’s full sales potential.

Cost Comparison

Become a Trailblazer & Lead the Salon Industry with Cutting-Edge Salon Marketing Technology and Innovation!

Expenses

Salon hour rates

(based on 50 hours/week)

Weekly Hours

Monthly Cost

Overtime, Perks Benefits

Call-Outs and Staff Churn

Performance Inconsistency

Front Desk Payroll

$14 -$20+/hour

($4000 +taxes)

50 or more hours/week

Limited availability

Liability

Frequent disruptions or churn.

Level of skill and know how varies.

Meet M2!

$2.48 (50h)- $0.69 (24/7)

(ONLY $497/mo 1st year)

Unlimited hours

No restrictions

None—AI works non-stop for one price.

Always reliable, never calls out.

As accurate and consistent as you/we train it to be.

We Deliver A Modern-Convenient Solution with a Touch of Tradition

The AI-Powered Receptionist That Works 24/7

For Every Type of Client

For clients who value convenience, the M2 delivers fast, user-friendly solutions for inquiries and bookings—no delays, no frustration.

And for those who prefer a personal touch, the option remains available by transferring the call seamlessly to a human within your salon OR to a dedicated VA.

How It Works:

Choose Your AI’s Name & Voice

Set the vibe with a voice that matches your brand and change it our daily to keep it fun and unique.

Assign Number & Get Verified

Get a verified A2P-10DLC compliant phone number for voice and conversation AI.

Define Availability

Set the AI’s working hours and after-hours actions. They can be on 24/7 or on a schedule.

Test & Go Live

Run typical test calls to ensure everything works perfectly for your flow—then let the AI handle it from there!

Meet My M2 Bot

Got Questions? We Have Answers!

Q: Can this AI really turn a non-income-producing role into a profitable one?

Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:

Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.

Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.

Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.

Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.

All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.

The result?

A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.

Q: What if I’m not tech-savvy?

No worries! Setup is easy—even if you’re new to tech.

Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?

Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.

Q: Can the AI Agent collect customer information and create contact records automatically?

Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.

Q: Is it possible for the AI Agent to schedule appointments during a call?

While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.

Q: Can I have multiple AI Voice Agents and phone numbers?

Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.

Q: How do I update the AI Agent’s knowledge base?

In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.

Q: Can the AI Agent handle call routing and transfers?

Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.

Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?

Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.

BLOG

salon website

Your Salon’s Website Must say “What You Do & Where You Are” or Google (and Clients) Will Bounce

July 28, 20257 min read

Your Salon Website Must Say “What You Do & Where You Are”—Or Google (and Clients) Will Move On

Introduction

Your salon’s website is your digital storefront. But if it fails to say exactly what you offer and where you are located, both search engines and potential clients will leave. In today’s fast-paced digital world, clarity isn’t a bonus—it’s your lifeline.

Let’s break down why stating your services and location is critical, and how you can fix your website today to climb the ranks and increase bookings.


Why Clear Messaging Matters

The average visitor decides whether to stay on your site in under 10 seconds. If they can’t tell you’re a local salon offering the exact service they need, they bounce. Search engines work the same way—they need clear signals to know if your website matches a user’s search intent.

Being vague kills your online visibility.

If your homepage doesn’t say “hair salon in [City Name]” or list services like “haircuts, color, extensions,” then both search engines and clients will assume you’re not what they need.


The Search Engine Breakdown: Why Location Is Everything

Google and other search engines use geographic signals to match users with local businesses. If your website fails to emphasize your city or neighborhood, you won’t show up when someone searches “salon near me” or “best balayage in [City]”.

Even if your content is great, it won't rank if your location and services are unclear.


What Clients Are Looking For

Visitors want instant confirmation that you:

  • Offer the service they need

  • Are located close to them

  • Make booking simple

They won’t scroll endlessly or click through five tabs. They want to land, skim, and book. Your job is to give them that clarity up front.


How to Fix Your Salon Website for Maximum Impact

1. Lead With Your Location & Services

On your homepage, the first thing clients should read is:

“Premium Haircuts, Color & Styling in [Your City]”

Use this headline style on your homepage, landing pages, and Google Business profile. Repeat your city name naturally throughout your text—but keep it readable and friendly.

2. Add Your City in Key Places

Ensure your location appears in:

  • Page titles and meta descriptions

  • Main headers (H1, H2)

  • Service pages and contact section

  • Footer with full salon address

Also, embed a Google Map directly on your contact page so clients and search engines know exactly where you are.

3. Build Service Pages With Keywords

Instead of dumping all services on one page, create individual pages for:

  • Haircuts

  • Balayage

  • Extensions

  • Bridal Styling

Each page should include city-specific phrases like “Charlotte balayage specialist” or “Bridal hair in Uptown Charlotte.”

4. Optimize Your Google and Bing Listings

Your Google Business Profile and Bing Places must include:

  • Salon name, address, phone (NAP)

  • High-quality photos

  • Clear business category (e.g., Hair Salon)

  • Service highlights

  • Booking link

Respond to every review. More reviews with your city mentioned = more local trust signals.

5. Make Booking Easy

Whether someone’s on a phone or laptop, they should be able to:

  • Click to call

  • Book an appointment in under 2 clicks

  • Know exactly where to find you

Place buttons like “Book Now” or “Call to Book” on every page, especially near your service listings.


Common Mistakes to Avoid

  • Generic headlines like “Welcome to Our Salon”

  • No city name on any pages

  • Over designed but under-informative homepages

  • Missing booking link or unclear contact details

  • Outdated photos or no service descriptions

Every word and image should answer two questions: What can I get here? and Where is this place?


Your SEO Checklist for Salon Website Clarity

✅ Homepage states services + city
✅ Title tags and headers include location keywords
✅ Google Business Profile is verified and optimized
✅ Booking buttons are visible and functional
✅ Each service has its own page
✅ Location appears in footer and contact page
✅ Site is mobile-friendly and loads fast
✅ You track traffic via Google Analytics


Is Your Salon Site Losing Clients Because It's Confusing?

Salon owners often spend thousands designing their websites. But if your homepage doesn’t answer two simple questions—What services do you offer? and Where are you located?—you’re sending clients (and Google) to your competitors.

Fully Booked AI® has seen this time and again. Your design might be flawless, but if your messaging lacks clarity, your bookings will suffer.

Let’s fix that today.


What Google, Bing & Clients Expect Instantly

When someone searches “haircut near me” or “best salon in [city],” search engines try to match that user with a salon that:

  • Offers the service they’re looking for

  • Operates in the specific city or neighborhood they searched from

If your website doesn't state that information clearly, you won't appear in local results. Worse, even if someone does land on your site, they'll bounce if they don’t quickly know:

  • Who you are

  • What you specialize in

  • Where you’re based

  • How to book


The Salon Website Clarity Formula

✔ Service + Location in the First 5 Seconds

Use a homepage headline like:

"Expert Color, Cuts & Styling – Uptown Charlotte’s Premier Hair Salon"

✔ Repeat Your City Name Throughout the Site

From title tags to image alt texts, include your city and core services.

✔ Create Separate Pages for Each Service

Pages like:

  • Haircuts in Charlotte

  • Balayage & Highlights

  • Bridal Hair Services

These help you rank for specific searches—and show clients you specialize.


How Michele R. Matkovich Is Leading the Shift

As featured in Medium, Women’s Insider, and LinkedIn, Michele Matkovich is redefining how salons win online.

Through Fully Booked AI®, she shows salon owners how simple changes like clearer homepage copy and location-based SEO can 10X bookings. With AI tools like those on AISalonSalesTeam.com, you don’t have to guess anymore.

Instead, you can:

  • Get a free audit in seconds

  • Let an AI assistant qualify leads for you

  • And see exactly where your site messaging is losing conversions


What to Fix Today on Your Salon Website

✅ Add Your City & Services to All Key Pages

Your homepage, About page, and service pages must say:

  • What you do (cut, color, style, extensions, etc.)

  • Where you're located (e.g., "Dilworth, Charlotte")

✅ Update Your Title Tags & Meta Descriptions

Include both keywords and location:

Title: Balayage & Highlights | Hair Salon in Charlotte
Meta: Looking for hair color in Charlotte? Our salon specializes in balayage, highlights & blowouts.

✅ Verify Your Listings on Google & Bing

Search engines look for:

  • NAP (Name, Address, Phone) consistency

  • Reviews mentioning your city

  • Booking links connected to your listings

✅ Make Booking Obvious

Add:

  • Click-to-call buttons

  • Online booking widget

  • Messenger or AI Assistant link (like: m.me/877124249330712)


Real-Time AI That Books Clients While You Work

Michele’s AI-powered assistant lives right on AISalonSalesTeam.com—and it doesn’t sleep.

💬 It chats with leads
📍 Confirms location
💇 Qualifies by service interest
📅 Schedules them into your calendar

Want to try it?
Text or call Michele’s AI Assistant: +1 (704) 327-2200
Or message now: m.me/877124249330712


Boost Your Visibility in 48 Hours: Action Steps

  1. Rewrite homepage with your city and top 3 services

  2. Add “Book Now” buttons on all pages

  3. Embed a Google Map on your contact page

  4. Use city/service keywords in image alt-text

  5. Join Michele’s Facebook Group for weekly SEO tips
    👉 Get More Clients with AI


Connect With Michele & Fully Booked AI®


Speak Clearly or Stay Invisible

Your salon site doesn’t need more bells and whistles—it needs better clarity.

State your services. Declare your location. Make it easy to book. And let Michele’s team or your AI assistant do the rest. You’ll see more traffic, better quality leads, and faster bookings.

Your clients are searching. Make sure they find you.

Final Thoughts

The salon industry is competitive. But most salon websites fail to explain what they do and where they are—clearly and quickly. That’s your opportunity.

By tightening your messaging and giving both Google and clients a crystal-clear understanding of your services and location, you’ll boost traffic, bookings, and authority.

Let your website work as hard as you do behind the chair.

Your Salon’s Website Must say “What You Do & Where You Are” or Google (and Clients) Will Bouncesalon websitesmed spa websitessalon marketingmed spa marketingmarketing agencysalon website claritylocal seo
blog author image

Michele R. Matkovich

Michele R. Matkovich is the creator of Fully Booked AI®, a cutting-edge sales and marketing solution for salon and med spa owners. With years of expertise in SEO, AI-driven marketing, and client acquisition, Michele helps businesses attract more clients, boost bookings, and stay ahead in a competitive market. Connect with Michele for innovative strategies to grow your business!

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My M2 Bot

The Salon Receptionist Every Salon Needs

Call M2 at: +1 704 327-2200

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$497/mo nth

  • 1x Set Up Fee - KLARNA + AfterPay Available