MY M2 BOT
+1 (704) 327-2200
More Leads. More Bookings. More Profit.
Meet M2
The Front Desk That Never Misses a Client.
Did you know 90% of clients search and call for salon & med spa appointments outside traditional business hours? With M2, your salon is always open—never missing a chance to book appointments and boost sales!
Missed Calls ROI Calculator
Focus on What You Do Best & Let M2 Handle the Rest.
Connect. Engage. Convert. Nurture.
Without a doubt, M2 works 24/7—no missed calls, no lost leads. She handles inquiries, helps schedule appointments, and even upsells services. She’s always professional, stays on script, never calls out and doesn’t need breaks.
Effortless Booking: Handles early morning and after-hours calls so you don’t miss golden opportunities.
Reliable Support: Covers sick days and fills gaps, ensuring seamless client interactions.
Boosts Revenue: If your humans do not tell every client, every time- you both miss out on maximizing your salon’s full sales potential.
Cost Comparison
Become a Trailblazer & Lead the Salon Industry with Cutting-Edge Salon Marketing Technology and Innovation!
Expenses
Salon hour rates
(based on 50 hours/week)
Weekly Hours
Monthly Cost
Overtime, Perks Benefits
Call-Outs and Staff Churn
Performance Inconsistency
Front Desk Payroll
$14 -$20+/hour
($4000 +taxes)
50 or more hours/week
Limited availability
Liability
Frequent disruptions or churn.
Level of skill and know how varies.
Meet M2!
$2.48 (50h)- $0.69 (24/7)
(ONLY $497/mo 1st year)
Unlimited hours
No restrictions
None—AI works non-stop for one price.
Always reliable, never calls out.
As accurate and consistent as you/we train it to be.
We Deliver A Modern-Convenient Solution with a Touch of Tradition
The AI-Powered Receptionist That Works 24/7
For Every Type of Client
For clients who value convenience, the M2 delivers fast, user-friendly solutions for inquiries and bookings—no delays, no frustration.
And for those who prefer a personal touch, the option remains available by transferring the call seamlessly to a human within your salon OR to a dedicated VA.
How It Works:
Choose Your AI’s Name & Voice
Set the vibe with a voice that matches your brand and change it our daily to keep it fun and unique.
Assign Number & Get Verified
Get a verified A2P-10DLC compliant phone number for voice and conversation AI.
Define Availability
Set the AI’s working hours and after-hours actions. They can be on 24/7 or on a schedule.
Test & Go Live
Run typical test calls to ensure everything works perfectly for your flow—then let the AI handle it from there!
Meet My M2 Bot
Got Questions? We Have Answers!
Q: Can this AI really turn a non-income-producing role into a profitable one?
Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:
Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.
Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.
Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.
Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.
All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.
The result?
A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.
Q: What if I’m not tech-savvy?
No worries! Setup is easy—even if you’re new to tech.
Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?
Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.
Q: Can the AI Agent collect customer information and create contact records automatically?
Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.
Q: Is it possible for the AI Agent to schedule appointments during a call?
While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.
Q: Can I have multiple AI Voice Agents and phone numbers?
Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.
Q: How do I update the AI Agent’s knowledge base?
In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.
Q: Can the AI Agent handle call routing and transfers?
Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.
Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?
Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.
BLOG
From Top 200 Salon to AI Salon Expert: How Michele Matkovich Built the Future of Beauty Business with AI
From Top 200 Salon to AI Salon Expert: How Michele Matkovich Built the Future of Beauty Business with AI
TL;DR: After earning national recognition as a Top 200 salon owner, Michele Matkovich is now the founder of Fully Booked AI® — the first AI-powered platform built specifically for beauty professionals. Her system is helping salons and med spas scale smarter, automate client follow-ups, and capture thousands in lost revenue — without hiring a full-time team.
From Behind the Chair to the Frontlines of the AI Revolution
Michele Matkovich didn’t set out to become a tech founder. She set out to build a salon that thrived — even in a recession.
And that’s exactly what she did.
After graduating from West Virginia University in 2002, Michele entered the beauty industry with purpose, grit, and vision. By 2010, she opened her first salon in the middle of the Great Recession — and still managed to grow, lead, and scale. Her business was later named a Salon Today Top 200 Salon in North America — not just once, but six years in a row.
What earned her salon this elite recognition? Not just beautiful work — but its leadership in technology, operations, and customer service.
Today, those same pillars are the foundation of Fully Booked AI®, a category-defining platform that’s helping salon and spa professionals across the U.S. grow with precision, without burnout.
Why Fully Booked AI® Is the Platform the Industry Has Been Waiting For
Let’s be honest: most tech tools weren’t built for beauty entrepreneurs.
CRMs are clunky.
Marketing platforms are bloated.
Virtual assistants are expensive.
And generic software doesn’t get the nuances of our industry.
So, Michele built a system, not just software.
💡 What Makes Fully Booked AI® Different?
AI-Powered Virtual Receptionist: Answers calls 24/7, sends text replies to missed calls, and books appointments in real-time.
SEO & Google Maps Tools: Optimized visibility strategies that bring 3–5 new client calls per day.
Lead Gen Funnels: Pre-built offers and landing pages that attract high-quality local traffic.
Automated Follow-Up & Reputation Management: Converts inquiries into booked appointments and boosts 5-star reviews on autopilot.
Done-for-You Marketing: Schedule and post salon content without the content block stress.
It’s not a bloated tech stack—it’s everything in one place, designed by a beauty pro who lived the chaos and solved it from the inside out.
Solving the $750/Day Problem You Didn’t Know You Had
Here’s a stat Michele shares that stops salon owners in their tracks:
💸 Every missed call is worth $150+.
📵 Miss 5 calls/day = $750 in lost revenue.
😱 That’s $3,000+ a week—gone.
The AI Receptionist in Fully Booked AI® solves that instantly. It answers in real-time, follows up via text, and books the appointment before your competitor even checks voicemail.
👉 Use the missed calls calculator on Fully Booked AI® to see how much your salon might be losing each week.
Salon Success Story: From Start-Up to Scale-Up with Fully Booked AI®
Karen Sgroi, owner of Loka Beauty Studio, is one of Fully Booked AI®’s most powerful client case studies.
After leaving a 17-year partnership, Karen launched her salon with just two employees. With Michele’s AI-powered systems in place, she:
Expanded her team to 17+ professionals
Secured a new location in Avenue North to meet growing demand
Tripled her call volume through SEO + Google Maps visibility
Replaced daily chaos with systems that scale
“I can’t say enough about how Michele and her team helped my salon grow. We now get 3–5 calls a day from new clients. You think you can’t afford it? You can’t afford not to.”
— Karen Sgroi, Loka Beauty Studio
The “Search Shift”: Why SEO Now Goes Beyond Google
In a recent interview with Authority Magazine, Michele shared this truth:
82% of beauty searches are now happening outside Google.
Think: ChatGPT, Gemini, TikTok, Instagram, Pinterest, YouTube.
Fully Booked AI® ensures your salon isn’t just showing up on Google—it’s everywhere your clients are searching.
That includes:
Google Business Profile automation
SEO-optimized blogs
Social-ready content systems
Custom GPT tools for bios, captions, and packages
Why the Beauty Industry Needed a Female-Led AI Platform
Tech tools are often built by tech people for other tech people—not beauty professionals.
Michele changed that.
“I didn’t build software—I built solutions. The kind I wish I had when I was scaling my salon from scratch.”
And that’s what sets Fully Booked AI® apart:
💬 Built by a stylist, not a startup bro.
📈 Refined through 20+ years in the salon trenches.
💻 Powered by real-world results, not theory.
What’s Included in the Fully Booked AI® System?
Here’s what’s inside the platform (and what makes it worth every penny):
✅ Local Lead Generation (Offers + Funnels)
✅ AI Receptionist (24/7 Call & Text Automation)
✅ CRM for Beauty Pros (Track Bookings, Payments, Leads)
✅ Review Automation (Google-Boosting Feedback Loops)
✅ Email & SMS Campaigns (Premium Add-On)
✅ Plug & Post Social Content
✅ GPT Tools for Offers, Bios, & Brand Voice
Michele’s Mission: Wealth Without Burnout
Michele isn’t here to teach hustle culture. She’s here to end it.
Her mission? To help beauty professionals:
Build real wealth
Automate what drains them
Show up powerfully—without burning out their team
Get their time back while scaling revenue up
Whether you're at $8K/month or $80K/month—you don’t need to do more. You need to automate smarter.
💼 Ready to See What Your Salon Is Leaving on the Table?
Get your free salon business audit to find out if you're missing $3,000+ a week.
👉 Claim your audit at Fully Booked AI®
People Also Ask (SEO FAQs)
❓ What is Fully Booked AI® and how does it help salon owners?
Fully Booked AI® is an all-in-one platform built specifically for salons and med spas. It helps beauty entrepreneurs automate bookings, follow-ups, and marketing—without needing to hire a team.
❓ How does the AI receptionist feature work?
It answers missed calls 24/7, sends texts to potential clients, and books appointments instantly—turning missed calls into revenue.
❓ Can Fully Booked AI® help with Google SEO and visibility?
Yes. The system includes Google Maps tools, GMB post automation, SEO blogs, and social media templates to boost visibility and drive traffic.
❓ Is Fully Booked AI® only for large salons?
Not at all. It’s designed for solo stylists, growing teams, and established med spas alike—with customizable tools to scale based on your stage of growth.
📍 Serving Beauty Professionals Nationwide from Charlotte, NC
Whether you’re a solo artist in Charleston or running a med spa in Miami, Fully Booked AI® is designed to help you scale locally—with national-level tools.
Ready to transform your salon systems? https://aisalonsalesteam.com
🔗 Get Started with Fully Booked AI® Today - 704-327-2200
Articles Written:
Women’s Insider: https://womensinsider.com/from-first-click-to-loyal-client-how-michele-matkovich-is-redefining-lead-generation-with-ai-for-salons-and-med-spas/
How SEO Fills Your Salon’s Schedule: https://www.linkedin.com/pulse/how-seo-search-everywhere-optimization-fills-your-every-matkovich--7ozee
Links:
Instagram: https://www.instagram.com/fullybookedai/
Youtube Channel: https://youtube.com/@fullybookedai?si=p3qqgn9RCgB7_HpC
FBAI® TikTok: https://www.tiktok.com/@fullybookedai_official
Website: https://fullybooked.ai
FB Group: https://www.facebook.com/groups/get.more.clients.patients.usingai
AI Salon Voice Agent Website: https://aisalonsalesteam.com
CLIENT PORTFOLIO
My M2 Bot
The Salon Receptionist Every Salon Needs
Call M2 at: +1 704 327-2200
Limited Time Offer!
$497/mo nth
1x Set Up Fee - KLARNA + AfterPay Available