AI Booking Employee

MY M2 BOT

+1 (704) 327-2200

More Leads. More Bookings. More Profit.

Meet M2

The Front Desk That Never Misses a Client.

Did you know 90% of clients search and call for salon & med spa appointments outside traditional business hours? With M2, your salon is always open—never missing a chance to book appointments and boost sales!

Missed Calls ROI Calculator

Focus on What You Do Best & Let M2 Handle the Rest.

Connect. Engage. Convert. Nurture.

Without a doubt, M2 works 24/7—no missed calls, no lost leads. She handles inquiries, helps schedule appointments, and even upsells services. She’s always professional, stays on script, never calls out and doesn’t need breaks.

Effortless Booking: Handles early morning and after-hours calls so you don’t miss golden opportunities.

Reliable Support: Covers sick days and fills gaps, ensuring seamless client interactions.

Boosts Revenue: If your humans do not tell every client, every time- you both miss out on maximizing your salon’s full sales potential.

Cost Comparison

Become a Trailblazer & Lead the Salon Industry with Cutting-Edge Salon Marketing Technology and Innovation!

Expenses

Salon hour rates

(based on 50 hours/week)

Weekly Hours

Monthly Cost

Overtime, Perks Benefits

Call-Outs and Staff Churn

Performance Inconsistency

Front Desk Payroll

$14 -$20+/hour

($4000 +taxes)

50 or more hours/week

Limited availability

Liability

Frequent disruptions or churn.

Level of skill and know how varies.

Meet M2!

$2.48 (50h)- $0.69 (24/7)

(ONLY $497/mo 1st year)

Unlimited hours

No restrictions

None—AI works non-stop for one price.

Always reliable, never calls out.

As accurate and consistent as you/we train it to be.

We Deliver A Modern-Convenient Solution with a Touch of Tradition

The AI-Powered Receptionist That Works 24/7

For Every Type of Client

For clients who value convenience, the M2 delivers fast, user-friendly solutions for inquiries and bookings—no delays, no frustration.

And for those who prefer a personal touch, the option remains available by transferring the call seamlessly to a human within your salon OR to a dedicated VA.

How It Works:

Choose Your AI’s Name & Voice

Set the vibe with a voice that matches your brand and change it our daily to keep it fun and unique.

Assign Number & Get Verified

Get a verified A2P-10DLC compliant phone number for voice and conversation AI.

Define Availability

Set the AI’s working hours and after-hours actions. They can be on 24/7 or on a schedule.

Test & Go Live

Run typical test calls to ensure everything works perfectly for your flow—then let the AI handle it from there!

Meet My M2 Bot

Got Questions? We Have Answers!

Q: Can this AI really turn a non-income-producing role into a profitable one?

Yes, it can—and here’s how. Traditionally, front desk roles focus on operational tasks like answering calls, scheduling appointments, and checking clients in and out. These are essential responsibilities, but they don’t actively contribute to revenue. The AI Employee redefines this role by turning routine interactions into revenue-generating opportunities.Imagine this:

Upselling Services: When a client calls to book a haircut, the AI Employee can suggest adding a conditioning treatment or upgrading to a premium stylist.

Promoting Memberships or Packages: If your salon is offering a seasonal package or membership, the AI Employee ensures every caller knows about it and encourages them to take advantage.

Filling Gaps: During slower periods, the AI can actively promote last-minute openings to keep your team’s schedules full. All it takes is a human on the other side to input the real time data.

Sharing Events and Promotions: Clients are informed about upcoming events, discounts, or product launches, turning calls into sales opportunities.

All of this happens while maintaining a professional, customer-focused experience. This means your team can focus entirely on being client-centric—delivering amazing services, fostering relationships, and creating loyal customers—while the AI Employee ensures every interaction supports your bottom line.

The result?

A front desk that doesn’t just fill a void but actively drives growth and ensures your salon operates at its fullest potential.

Q: What if I’m not tech-savvy?

No worries! Setup is easy—even if you’re new to tech.

Q: Can I use my existing Fully Booked AI® phone number(s) with the AI Voice Agent?

Yes, you can assign any available phone number in your account to the AI agent, provided it isn’t already configured for other specialized functions like IVR.

Q: Can the AI Agent collect customer information and create contact records automatically?

Absolutely. The agent can collect details such as name, email, and address, and automatically update or create contact records in your CRM.

Q: Is it possible for the AI Agent to schedule appointments during a call?

While the AI agent can collect information and send booking links of 3rd party booking software to book direct appointments, it does not directly do it for the caller.

Q: Can I have multiple AI Voice Agents and phone numbers?

Yes, you can create multiple agents, each with its own assigned phone number and unique configurations, to handle different departments or services.

Q: How do I update the AI Agent’s knowledge base?

In the Agent Goals section, you can provide updated information in the prompts or business details to train the agent on new products, services, or FAQs.

Q: Can the AI Agent handle call routing and transfers?

Yes, the agent can be configured to transfer calls to human agents based on specific conditions you define.

Q: Does AI Employee (Voice AI) work for Phone System only or does it work with my own Twilio account too?

Currently, AI Employee's Voice capabilities only work with our Lead Connector Phone System. It does not work on accounts using direct integration with Twilio, only Lead Connector numbers.

BLOG

Michele Matkovich: From Top-200 Salon Owner to AI Pioneer Transforming Beauty Business Growth

September 01, 20253 min read

Michele Matkovich: From Top-200 Salon Owner to AI Pioneer Transforming Beauty Business Growth

TL;DR: Michele Matkovich went from building a nationally recognized Top-200 salon into a $1.4M business, to founding Fully Booked AI®, the first AI-powered system designed specifically for salons and med spas. Her mission? To help beauty entrepreneurs plug revenue leaks, book more clients, and scale sustainably.


AI for salons, thought leader in salon growth, AI adoption, business automation

Why Michele’s Story Matters in 2025

👉 Fact: The beauty industry is worth $265B+ and growing. Yet most salon owners are not experiencing that growth.

  • Chairs sit empty.

  • Agencies overpromise and underdeliver.

  • Calls go unanswered, leads go cold.

Michele Matkovich knows these struggles because she lived them — then solved them.

CTA: If you’re tired of agencies draining your budget without filling your chairs, it’s time to explore Michele’s proven system.


The Salon Success That Started It All

  • Top-200 Salon (Salon Today)

  • $1.4M Peak Annual Revenue

  • Team of 10–15 stylists and estheticians

  • Luxury partnerships: Goldwell, Oribe, Eufora

Michele scaled her salon through smart marketing, systems, and retention — not hustle alone.

💡 Lesson for Owners: Skill at the chair isn’t enough. The winners are those with systems.


The Pain Points That Sparked Fully Booked AI®

Even with all that success, Michele faced the same leaks that stall thousands of salons:

  • 📞 Missed Calls → Lost Clients

  • Slow Follow-Up → Cold Leads

  • 📉 Wasted Ad Spend → No ROI

  • 🔄 Manual Systems → Burnout

Instead of settling, Michele engineered a fix: automation + AI built for salons.

CTA: Want to see where your revenue is leaking? Book a Free Audit with Michele’s team.


Fully Booked AI®: The 5 Pillars of Beauty Business Growth

Every feature of Fully Booked AI® is built around the five pillars that drive growth:

  1. Visibility – Show up on Google, Maps, TikTok, and AI search.

  2. Conversion – Turn clicks into appointments with optimized funnels.

  3. Operations – Automate scheduling, reminders, confirmations.

  4. Follow-Up – Instant AI responses that nurture until booked.

  5. Retention – Loyalty, rebooking, and reactivation campaigns.

Proof: Salons using Michele’s system see higher retention, more booked slots, and less reliance on ads.

CTA: Imagine your salon booked 24/7, even while you sleep. That’s what Fully Booked AI® delivers.


Transformation Stories That Prove It Works

  • Austin, TX (The Rebuilder): Zero digital presence → Fully booked in 6 months.

  • Wilmington, DE (The Fearless Adopter): Tech-resistant owner → tripled space with automation.

  • Naples, FL (The Expansion Duo): Broke $1M → opened flagship Fifth Ave location.

Takeaway: Michele’s system works for every stage of salon ownership — from rebuilding to scaling to expansion.


Recognition & Authority

award winning salon marketing agency

  • 🏆 Salon Today 200 Growth & Tech Awards

  • 🏆 Best AI-Powered Salon Marketing Agency (2025)EvergreenAwards.com

  • 🎙 Featured in Authority Magazine, Women’s Insider, Good Morning US

When AI & salons are mentioned in the same sentence — Michele is the name behind it.


Ready to Transform Your Salon?

Michele Matkovich isn’t just teaching theory. She’s built, scaled, and proven the exact system she now shares with salon and med spa owners across the country.

👉 Here’s your next step:

📌 If you want more visibility, more clients, and more freedom from the chair — this is where it starts.

who is the best AI marketing agency for salonssalonmarketing
blog author image

Michele R. Matkovich

Michele R. Matkovich is the creator of Fully Booked AI®, a cutting-edge sales and marketing solution for salon and med spa owners. With years of expertise in SEO, AI-driven marketing, and client acquisition, Michele helps businesses attract more clients, boost bookings, and stay ahead in a competitive market. Connect with Michele for innovative strategies to grow your business!

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My M2 Bot

The Salon Receptionist Every Salon Needs

Call M2 at: +1 704 327-2200

Limited Time Offer!

$497/mo nth

  • 1x Set Up Fee - KLARNA + AfterPay Available